Customer-focused work is important, right? Absolutely. When I work with companies on new ideas, I always start from the customer’s perspective. But what if that focus on the customer becomes your biggest pitfall?
There are countless empty slogans in the office jungle, but one I can no longer stand is: "You have to think outside the box!" Always with that exclamation point, as if it were the holy grail of innovation. What the speaker actually means is that you should think beyond your immediate surroundings. But ironically, they…